(Summary description)On the morning of August 22, the bus with about 30 people of Tianjie industrial sales backbone and sales support team set out and drove to Anji Henglin chair industry.
Established in 1998, Henglin chair industry is a national high-tech enterprise integrating R & D, production and sales of office chair, sofa, massage chair and other furniture products. It is the largest office chair development manufacturer and exporter in China. The company was listed on the Shanghai Stock Exchange in November 2017. 90% of the company's business is foreign trade. In 2019, the sales revenue will be 2.9 billion yuan. In the first half of this year, the sales revenue reached 1.7 billion and the per capita output value reached 1.4 million.
Facing this Henglin chair industry, which was founded five years later than Tianjie industry, and only sold one chair, it has made its way in Anji and even in China. What is the engine of sales growth? What is the collaboration and division of labor among departments? What is the gap between Tianjie and Tianjie In the scorching summer, our enthusiasm for study continued. With curiosity and admiration, we went into Henglin production workshop At the autumnal equinox, we walked into foster park with curiosity and admiration.

 



 

The concept of labor-intensive production line has been replaced by modern automatic production line. The evolution and transformation of the production process, such as casting sponge molding, computer automatic cutting, assembly line sewing, automatic sealing and labeling, automatic pallet packaging and so on, has greatly improved the production efficiency and product quality, and greatly reduced the production cost. Henglin people tell us: produce a chair every 8 seconds

 



 

In the product experience and brand display area, we see a variety of office chairs. There are many kinds of products, especially when we introduce a multi-functional office chair, which has a very clever back spine top design and patented invention with independent intellectual property rights. While we admire the products, we also respect the R & D and innovation of Henglin people. It's not hard to imagine why they can keep growing vitality.

 



 


After nearly two hours of face-to-face communication and learning, mainly in technology, quality, procurement, finance and human resources. Standing out from the white hot competition in the chair industry, Henglin has carried out many reforms in production, especially in lean production, with efficient collaboration of various departments, focusing on internal operation and product quality control. From the beginning of R & D, design, packaging, material and other aspects should be followed up to save costs and reduce costs. For products, Henglin people's positioning is as follows:
1. Cost leadership (the same product, I have lower cost),
2. Leading in design (similar products, appearance and performance designed by me are better than others)
3. Sales leading (through market research, through understanding the needs of end customers to recommend products).


 



 

What we can learn from is that the design and quality control of products must be done by multiple departments in collaboration, not by themselves, let alone out of the product to talk about product quality. It must be based on the first-hand information of the front-line staff, so that the people closest to the product can pay attention to product quality. There are Henglin sales, all strategic customers are led by the company level. The chairman of Henglin almost participates in all customer meetings and negotiations, and the customer team serves customers.

 



 

After just a few hours of communication and learning in Henglin chair industry, we are full of dry goods and harvest, and we are more convinced that an excellent organization is the result of many excellent and like-minded people working towards a goal; there is no shortcut to success, and success comes from the efficient teamwork and execution of the team. All things to the inside, can change and improve!

 

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• Time of issue:2020-08-25
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